Nu_Header

Identity / Print / Digital / Campaign

Client: Kinnarps

Something Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach

Somthing Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach

Somthing Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach.

The client owned the buildings in the Knowledge Quarter district of King’s Cross. They were currently tenanted with planning permission for a total refurbishment and increase of floorspace. The owners wanted to emphasize the building’s history (a former leatherworks) as well as tell the story of its present and future.

kinnarps-nu-mobile
Nu_3

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

nu-spread-4
nu-spread-2
nu-spread-3
nu-spread-1
Nu_2
nu-brochure
nu-magazine-2

Similar Projects

By Alastair LittleA Little something special

Appin DevelopmentPride of Scotland

Vibrant PartnershipsNot a venue. A destination.

AshbyCapitalBuilding Creativity

Workplace HouseEverything in its place

BPS Worldwide RecruitmentAttracting attention

Little London EstateWelcome to work

MCC - Spirit of CricketCore of the game

Third Sector PropertyA clear direction

RDISeeing Red

Kinnarps - 10 SeriesTen of the best

The Connolly WorksA new Chapter

Parent MarketingBorn with a vision

Atum Cove - EgyptCharting The Red Sea

Rock UK Adventure CentresIgniting a passion

Novae GroupSculpted excellence

London 2012Playing our part

If you're interested in working with us, or like to find out a little more about what we do, please get in touch - we'd love to get involved

All copyright Sadler Greenwood 2024