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Destination Branding / Placemaking
/ Identity / Print / Digital

Client: CADS International

Charting The Red Sea:

CADS International needed to build a brand for a 5-star luxury resort on the Red Sea, Atum Cove, as they looked for property investors. The brand had to appeal to distinct audiences, whilst harnessing the resort’s wealth of marine sports, culture and sunshine.

Charting the Red Sea:

CADS International needed to build a brand for a 5-star luxury resort on the Red Sea, Atum Cove, as they looked for property investors. The brand had to appeal to distinct audiences, whilst harnessing the resort’s wealth of marine sports, culture and sunshine.

Charting the Red Sea:
CADS International needed to build a brand for a 5-star luxury resort on the Red Sea, Atum Cove, as they looked for property investors. The brand had to appeal to distinct audiences, whilst harnessing the resort’s wealth of marine sports, culture and sunshine.

Charting the Red Sea:
CADS International needed to build a brand for a 5-star luxury resort on the Red Sea, Atum Cove, as they looked for property investors. The brand had to appeal to distinct audiences, whilst harnessing the resort’s wealth of marine sports, culture and sunshine.

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We developed a brand story based around Egyptian history, whilst the resort’s name influenced the cove-like logo. We approached photographer Julian Love to provide stunning photography of Egypt, and the project culminated in a comprehensive brand guideline ready for launch.

We developed a brand story based around Egyptian history, whilst the resort’s name influenced the cove-like logo. We approached photographer Julian Love to provide stunning photography of Egypt, and the project culminated in a comprehensive brand guideline ready for launch..

We developed a brand story based around Egyptian history, whilst the resort’s name influenced the cove-like logo. We approached photographer Julian Love to provide stunning photography of Egypt, and the project culminated in a comprehensive brand guideline ready for launch.

We developed a brand story based around Egyptian history, whilst the resort’s name influenced the cove-like logo. We approached photographer Julian Love to provide stunning photography of Egypt, and the project culminated in a comprehensive brand guideline ready for launch.

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