Branding / Identity / Campaign
Client: MCC - Spirit of Cricket
Core of the game:
Iconic sports brand, MCC, needed a new visual identity to bring their ‘Spirit of Cricket’ proposition to life setting the tone for how players, from kids to adults, amateurs to pros, should compete and behave whilst playing.
Core of the game:
Iconic sports brand, MCC, needed a new visual identity to bring their ‘Spirit of Cricket’ proposition to life setting the tone for how players, from kids to adults, amateurs to pros, should compete and behave whilst playing.
Core of the game:
Iconic sports brand, MCC, needed a new visual identity to bring their ‘Spirit of Cricket’ proposition to life setting the tone for how players, from kids to adults, amateurs to pros, should compete and behave whilst playing.
Core of the game:
Iconic sports brand, MCC, needed a new visual identity to bring their ‘Spirit of Cricket’ proposition to life setting the tone for how players, from kids to adults, amateurs to pros, should compete and behave whilst playing.
Core of the game:
Iconic sports brand, MCC, needed a new visual identity to bring their ‘Spirit of Cricket’ proposition to life setting the tone for how players, from kids to adults, amateurs to pros, should compete and behave whilst playing.
Based on the insight that this unique ‘spirit’ was at the core of the game, we designed a flexible marque inspired by the multiple layers of a cricket ball. A bold colour palette took the traditional brand in a new direction, one with added impact and vibrancy.
Based on the insight that this unique ‘spirit’ was at the core of the game, we designed a flexible marque inspired by the multiple layers of a cricket ball. A bold colour palette took the traditional brand in a new direction, one with added impact and vibrancy.
Based on the insight that this unique ‘spirit’ was at the core of the game, we designed a flexible marque inspired by the multiple layers of a cricket ball. A bold colour palette took the traditional brand in a new direction, one with added impact and vibrancy.
Based on the insight that this unique ‘spirit’ was at the core of the game, we designed a flexible marque inspired by the multiple layers of a cricket ball. A bold colour palette took the traditional brand in a new direction, one with added impact and vibrancy.
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