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Kinnarps – Nu Campaign – Sadler Greenwood Design
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Identity / Print / Digital / Campaign

Client: Kinnarps

Somthing Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach

Somthing Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach

Somthing Nu:

Europe’s largest furniture supplier turned to us for help reaching a distinct audience, workplace architects and designers. They were prepared to do so in a way which diverted from their usual safe and professional approach.

The client owned the buildings in the Knowledge Quarter district of King’s Cross. They were currently tenanted with planning permission for a total refurbishment and increase of floorspace. The owners wanted to emphasize the building’s history (a former leatherworks) as well as tell the story of its present and future.

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The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

The Nu campaign (Swedish for New) was born. We created a website, a brochure and a targeted magazine – each with an artistic and offbeat visual feel. Imagery from @brockdavis lifted the magazine front covers and each spread was designed with a unique personality, capturing the heart of Scandinavian design and culture.

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If you're interested in working with us, or like to find out a little more about what we do, please get in touch - we'd love to get involved

All copyright Sadler Greenwood 2020

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